How We Win

Lasting change isn’t accidental; it’s the result of disciplined, intentional action. To achieve our mission, we focus our energy on four proven methods that turn our vision into reality. This is how we win.

Change the Story

By amplifying the frontline voices and disruptively reframing the terms of debate, we can ultimately win the story war against fossil fuel propaganda.

Grow Our Movement

Around kitchen tables, at the pub, and at school pick up, it’s conversations between ordinary people that we need to grow the movement for climate defence. Sharing our personal stories and motivations...

Build Momentum

Through a series of well-sequenced, diverse actions and training, we will build momentum. We will use creativity and civil disobedience to bring attention our campaign and draw in new participants.